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> Jotaid is a note app for people whose problem isn't writing things down — it's seeing how the things they wrote down relate. It is built independently, runs natively on Apple platforms, and keeps your notes on your own devices.

## Why JOTAID Exists

Most note apps are very good at capture and quietly bad at everything after it. Notes pile up, and the connections between them stay in your head — or disappear entirely.

Jotaid was built around the step that usually gets skipped: **Capture → Organize → Connect → Discover**. Backlinks run between concept-level nodes rather than whole notes, a knowledge graph makes the network visible, and a co-occurrence matrix surfaces patterns you never explicitly linked.

The design philosophy is **"simple, not simplistic"**: a minimal surface with real depth underneath. Nothing is added to the interface unless it earns its place.

## Who It's For

Jotaid is aimed at people who think for a living and accumulate more material than they can hold in their head:

- **Academic researchers** tracing arguments and citations across a growing pile of literature notes
- **Strategy consultants** looking for the pattern that connects a dozen separate client observations
- **Product managers** turning scattered user research into a structure that holds up under pressure

It doesn't impose one method. Zettelkasten, PARA, or Jotaid's built-in Project → Theme → Note hierarchy all work; pick whichever already matches how you think.

## How It's Built

- **Native, not Electron** — written in Swift and SwiftUI for macOS 14+ and iOS 17+, so it starts fast and stays light
- **Local-first** — everything works fully offline; iCloud sync and encrypted backups are optional layers on top
- **Bring your own AI key** — AI requests go straight from your device to the provider you choose, never through a Jotaid server
- **AI that stops short of a conclusion** — it suggests nodes and possible relations; deciding what actually holds up is left to you

## What JOTAID Does Not Do

- No selling, renting or sharing of your note content — ever
- No training any model on what you write
- No advertising identifiers and no cross-app tracking
- No account required to use the app

The full details are in the [Privacy Policy](https://jotaid.com/privacy) and [Terms of Service](https://jotaid.com/terms).

## How JOTAID Is Funded

By people paying for it — not by advertising or data. Jotaid is free to start: note-taking, bidirectional backlinks, the knowledge graph and the co-occurrence matrix all work in a free workspace. **Pro** unlocks the AI features and unlimited projects, and can be bought as a yearly subscription or as a one-time lifetime purchase — a monthly plan is coming soon; all of them unlock exactly the same feature set.

## Contact

Questions, bug reports and feature requests are all welcome at contact \[at\] jotaid.com. Product documentation lives at [docs.jotaid.com](https://docs.jotaid.com/en/guide/getting-started).
